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If you’re an avid web surfer, you have undoubtedly noticed that many websites use the third-party Facebook commenting platform. Whether or not you like your comments on websites posted to your Facebook profile, the commenting system is very popular.
Google is said to be ready to launch its own third-party commenting platform to rival Facebook's offering.
According to The Next Web, “The Google comment system, which will almost certainly rival that of Facebook, will have deep links to Google’s network of services and websites, indexing comments in Google Search, and most significantly, the system will be available for use on third party sites.”
The platform is also expected to support indexing in Google search results. Google is certainly hoping that the commenting platform will lead to more users for Google+, which hasn't been adopted as well as Google had initially hoped.
There are other third-party commenting platforms being used around the web such as Disqus and Livefyre. Disqus is popular on many technology sites around the internet and is often particularly rife with spam that Disqus has a very difficult time stopping. If Google's third-party commenting system is secure and offers an easy way for website owners to deal with spam comments it could prove to be very popular.
The Next Web also notes that vanity URLs are soon coming to Google+. Currently, users of Google+ have to go to third-party systems to get vanity URLs. That particular feature has been known to be on the to-do list at Google for a while.
