The Number of Google Results Found: What It Really Means

You know the scenario well: you do a search on any engine, and in seconds you are given your results. You stay on the first couple of pages, probably within the first few websites offered. Because there is no way you are going to go filtering through the millions (or even billions) of websites that it gave you to choose from. I doubt you have ever even gone past the third page, much less ventured to number ten and beyond. What would be the point?

If you did start to click on later pages, you would find out that the results they say they found aren’t actually there. Instead, you get a message saying that they have omitted around 90-99% of the websites that came up, and that message will be repeated on every page you try after the initial results they chose to include. What’s going on? Does that mean they don’t really have those results?

What Search Query Results Really Mean

One of the reasons that engines like Google or Bing can find so many results is that they don’t bother to collect them for your use. The chances that you will need them are slim to none, and even if you did by chance require a deeper web page, you wouldn’t be able to find it. There are just too many to sift through. Instead, you would have to go back and narrow down your search terms to get a better list of choices, something we are all pretty used to doing by now. But those results still do exist. The milliseconds it takes to conduct a search are that quick because it has sorted the most relevant sites based on your search terms.

These use a ranking system to put them higher on the list, while other sites are left behind. If they were to offer you the billions of websites they have in their database that contain your search term, it would take a very long time to load them, indeed. Just imagine the less-than-one-second loading time for around 700 results. Not try to imagine applying that same time frame to billions. Yeah, it wouldn’t work out very well for the average user that doesn’t want to spend months getting an entire internets worth of websites they will never need, never use and never be able to search through.

In other words, what the search results found number really means is how many mentions of that keyword they have in their database. Not how many results have been cultivated for your personal use from the search engine. Which is something I am sure we can all be thankful for.

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Google Unleashes The Zebra

Have you felt changes with your Google rankings lately? You’re not alone. SEO communities are flooded with reports on SERP fluctuation and drastic declines in keyword ranking.

Starting January 17 2013, technically just a week from today, U.K and other parts of the world cried foul about the heavy fluctuation their sites are experiencing – as if something big had been unleashed and is rapidly hitting numerous sites on its way.

We didn’t start feeling its weight until earlier this morning, when we saw some of our client’s ranking cascading down the SERP’s and following the general global trend. The downward plunge was so alarming – from the top 50’s to rank 200+ – that we can’t think of other reason but that Google must have tweaked something.

The next algo-change in SEO

Since last year after the onslaught of Panda and Penguin, webmasters and SEO folks had been anticipating the next big move Google will make. What will that new algo-bomb target and how will the SEO look after its wake?

Even before knowing what Google’s algo-update will affect or when it will take effect, people in the SEO world already reached a consensus branding the anticipated change as “Zebra”.

And there’s a big probability that Google have already released “it” in the “wild”.

Some webmasters point fingers at the EMD update; some at the Panda or Penguin. But with the wide-spread reports on ranking loss – not just on some countries, mind you – it isn’t that hard to believe Google Zebra’s now on the loose wreaking changes in the SEO landscape.

Barry Schwartz of Search Engine Roundtable said in a blogpost that Google told him there weren’t any updates rolled out recently that can account for such fluctuations.

Apparently, Google guys are also at a lost of what’s happening and why drastic drops took place. They can’t pinpoint the culprit but they said that Panda doesn’t have anything to do with it.

Then why the sudden wide scale keyword ranking losses? If Google’s innocent as they say they are, then it must mean the guys from there are losing their bearings.

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5 Ways to Increase Blog Subscriptions

A loyal blog reader is worth a dozen one-time visitors, if not more. A blog’s subscription numbers are a fair indication of the site’s strength. Below are five ways to convert occasional readers into loyal subscribers.

Regular, Engaging Content

You’ve heard this advice in one form or another, but it remains the most important aspect of any blog. Without well-written, compelling content, your blog will fail. Without regular updates, you won’t maintain reader interest, and you won’t develop the subscriber base you want.

With every article you write and every guest post you receive, ask yourself the same questions. Is it well written? Is it compelling? Does it relate to the blog’s topic? If you’re writing a blog focusing on drug rehab, for instance, don’t stray off-topic. An article on DUI fatalities relates to your topic; an article on drowsy driving does not.

Position Your Subscription Link Carefully

Readers should be able to find your subscribe link easily. Provide access to the subscription link in every page. The head of the page is prime real estate and draws readers’ eyes. For high-traffic articles, consider putting the link at the end of the article with a call to action.

The call to action should catch people’s attention. A simple “If you liked this article, please subscribe” is boring. Instead, try something along the lines of “Now that you’ve enjoyed this article, subscribe! You don’t want to miss this kind of information in the future.” The tone isn’t overly aggressive, but prompts the reader to take immediate action.

Simplify Subscription Pages

Ever registered for a blog or online store account, only to be put off by the sheer amount of personal information the sign-up form requests? Asking for too much information, too soon, will turn people away from your subscription page. Instead, all you need is an email address, and perhaps a name to personalize updates. If your company needs additional information, ask again after the subscriber grows comfortable with your updates.

At the same time, explain your readers’ subscription options. Most will probably opt for email notifications, or follow you on Twitter. Relatively few understand what an RSS feed is, or how useful Really Simple Syndication apps are for monitoring multiple blogs and news feeds. Give them a quick explanation of RSS, and suggest a good app.

Add an Incentive

Nothing encourages people to subscribe like a free gift. The gift need not be anything tangible; eBooks, subscription only content and members-only message forums all encourage people to subscribe to blogs. Promote the added value of subscribing. For instance, if you suggest subscribers are members of a select group, and readers will have added incentive to sign up.

Advertize Your Followers

Once you have a good base of subscribers, advertise the fact on your blog. Advertising 13 subscribers does you little good; in fact, it sounds rather pathetic. In contrast, prompting the fact you have 100, 500 or 1,000 subscribers indicates readers take your blog seriously and value your opinions.

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