What Is Quality PPC Managment - With Explaination !

Pay per click also abbreviated as (PPC) or also called Cost Per Click (CPC) is an Internet advertising is a mode to direct the traffic towards the websites. where the advisers pay the publishers on the time when add is clicked.on content sites charges are fixed price rather than the bidding systems.PPC "display" advertisements are displayed on website or on search engine results with the familiar content that have agreed to show ads.this approach is against from "Pay per impression" methods which are used in television,newspaper (A newspaper's circulation is the number of copies it distributes on an average day.) advertising.The PPC

advertising model is open to abuse through click fraud (Click fraud is a type of Internet crime that occurs in pay per click online advertising) although Google and other search engines have implemented automated systems to protect against the abusive clicks by the corrupt developers.

The other websites the utilizes PPC's ads will display an advertisement when a content site displays a familiar Content.these kind of advertisement are called

• Sponsored links
• Sponsored ads

Which appears to organic results.

The three largest network operators among PPC providers are :

1- Google ad words,
2- Yahoo! search marketing,
3- Microsoft ad center.

Read more »

What is SEM and SERPs?

SEM (Search Engine Marketing)

Search engine marketing is also abbreviate as (SEM) is a kind of internet markeing or ( web marketing,online marketing, advertising marketing and e-marketing) which includes the promotion of websites by enhancing their visibility in search engine result pages are also abbreviated as (SERP's) by the way of optimization both (on off-page and on-page) and also by the way of advertising ( paid placement, contextual advertising, and also paid inclusions) based on context, Search engine marketing can be use in a term of Umbrella which covers the various means of marketing a website including SEO (search engine optimization) which rewrites a website content in achieving a highest ranking in search engine pages(SERP's) or it may be compare with the PPC(pay-per-click) and sometimes refferred to CPC which means (cost-per-click)


SERP's (Search Engine Result Pages)

SERPs means (search engine result pages) is a listing of web pages which are returned by the search engine ( designed to search information on world-wide) in response to a keyword Query (A web search query is a query that a user enters into web search engine to satisfy his or her information needs). And the result which are normally involve a list of web pages with their titles, A link to the page and a little description, showing where the Keywords (The keywords attribute was popularized by search engines such as Infoseek and AltaVista 1995) have matched content within the page not outside the page.SERP may also refer to a single page of link return or all page of links returned for a search Query.This is what we say SERPs.

Read more »