What Is Quality PPC Managment - With Explaination !

Pay per click also abbreviated as (PPC) or also called Cost Per Click (CPC) is an Internet advertising is a mode to direct the traffic towards the websites. where the advisers pay the publishers on the time when add is clicked.on content sites charges are fixed price rather than the bidding systems.PPC "display" advertisements are displayed on website or on search engine results with the familiar content that have agreed to show ads.this approach is against from "Pay per impression" methods which are used in television,newspaper (A newspaper's circulation is the number of copies it distributes on an average day.) advertising.The PPC

advertising model is open to abuse through click fraud (Click fraud is a type of Internet crime that occurs in pay per click online advertising) although Google and other search engines have implemented automated systems to protect against the abusive clicks by the corrupt developers.

The other websites the utilizes PPC's ads will display an advertisement when a content site displays a familiar Content.these kind of advertisement are called

• Sponsored links
• Sponsored ads

Which appears to organic results.

The three largest network operators among PPC providers are :

1- Google ad words,
2- Yahoo! search marketing,
3- Microsoft ad center.

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